Red Ribbon Week Theme 2024. During red ribbon week, youth and adults around the nation pledge to increase their knowledge by learning more about the destructive effects of drug abuse, including prescription drug misuse, and renew their commitment to live a. Each year our nation celebrates red ribbon week, a national.

Red ribbon week is a national drug prevention and awareness campaign that began following the murder of enrique camarena, an undercover dea agent, in 1985. Approximately 9,810 feet of ribbon, over 28,125 ornaments, and over 2,200 doves were used this year to decorate the white house.